mls audience demographics

A new report from Sports Business Journal has the median age of UFC television viewers pegged at 49 years old. 53% of US residents between 13-64 have engaged with the MLB in the past year. Lewis said the league should be optimistic about a future deal. The league's inaugural. They dont want marketers and ads to bore them with the info they already know or overwhelm them with facts that make them feel stupid. There was an increase of people of color in the key positions of head coach, president/CEO and general manager. No member of Americas Team has declined to stand for the Star-Spangled Banner since former NFL quarterback Colin Kaepernick started the movement back in 2016, and Cowboys owner Jerry Jones wants to keep it that way. On film and television, diversity can help movies and shows connect with a wider audience, and that same logic can be applied to sport. Outside of these top local markets, Miami is the highest ranking market, by percent of those interested in MLS, without a franchise at this time. Published by Statista Research Department , Dec 9, 2022 Major League Soccer is a professional men's soccer league that comprises 26 teams from the U.S. and Canada. Psychographic Marketing: Examples + Psychographic Profiles ESPN said this week the 2021 MLS Cup on ABC averaged 1.14 million viewers, peaking at 1.6 million viewers, delivering the fifth-most watched audience for an MLS Cup on a Disney-owned network. Thirty-two percent of U.S. adults said they consider themselves soccer fans, including 7% who said they are avid fans of the sport. MLS Fans Think of Major League Soccer fans as the departure from the norm. Unlike other sports, in which the top North American leagues essentially have monopolies on top-level competition, soccer fans interest in the sport is spread among MLS, Liga MX and several major European leagues, as well as international competition. Geographically, fans are pretty evenly spread across the county, with those in the South skewing slightly higher at 38%. SERGIC RESIDENCES SERVICES Company Profile | WASQUEHAL, HAUTS DE FRANCE Following that nights games, however, the recently formed Hockey Diversity Alliance spearheaded a player-led postponement of the next two days of play in partnership with the league. Gaining Ground: Major League Soccer Popularity in the U.S. 16 East 34th Street, 15th Floor, New York, NY 10016, Derech Yitzhak Rabin 33, Givatayim, 5348303, Israel, 800 District Avenue, 1st Floor Burlington, MA 01803, 218 Northwest 24th Street33127, 3rd Floor offices 303 and318, WeWork 50 Miller St, North Sydney, NSW 2060, Rua Jaceru, 225 - Vila Gertrudes, So Paulo - SP, 04705-000, Rod. According to Nielsen Sports Sponsorlink, MLS has experienced a 27% rise in interest since 2012. From here they can conduct research to further analyze the target audience with deeper demographic audience analysis in Australia to find the best way to reach this audience. Report: UFC Demographic Has Gotten Old Fast Both of those figures are virtually unchanged. Youll start by analyzing the five factors listed above. The NHL was the lone U.S.-based sports league to play its full slate of games that night. With soccer being the world's sport, we would naturally think MLS would be able to field one of the most diverse teams on the pitch, in the front offices and at the league office. A week after the Bucks protest and subsequent postponements, the NHL launched a collection of initiatives aimed at combating racism and making the traditionally white sport more inclusive, representing a shift from taking a largely passive role to an active one. Understanding these characteristics of your audience is critical for marketing campaigns. Figures may not add up to 100% due to rounding. Level of interest in Major League Soccer in the United States as of May 2022, by ethnicity [Graph]. He is also the author of A History of the World Cup: 1930-2018. Anderson, who has consulted for several MLB teams on diversity initiatives, said baseballs lack of a fun factor prevents the sport from breaking through in a bigger way among Black people, who make up 16 percent of the average MLB teams fans. A Look Inside the Modern Sports Fan: NFL vs. NCAA vs. MLS vs. MLB You need a Statista Account for unlimited access. And if it begins to affect the bottom line, then they may back up a little bit.. Among the more targeted sample of Generation Z adults (those born in 1997 or later), 47% said they are soccer fans, putting the sport ahead of college basketball (44%), MLB (44%), tennis (32%), the NHL (30%) and golf (22%) with this cohort. No fans in the stands didnt mean no fans watching. A significant barrier stopping MLS from becoming a truly major sports league in North America. Morning Consult kicks off our coverage with stories on the demographics of U.S. soccer fans, where that fandom is headed and how sponsors are navigating this years controversial tournament. Explore what consumers are watching, playing and listening to around the world. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Alex Silvermanpreviously worked at Morning Consult as a reporter covering the business of sports. Which Sports Have the Whitest/Richest/Oldest Fans? The better you understand them, the easier it is to reach them. She recognizes that she is a role model for young women who aspire to have the same opportunity to chase their dreams, and she wants the sport to develop more role models. Keep up-to-date with our weekly newsletter, Media Pulse. Historically, men's soccer has had a jump on women's soccer that is undoubtedly part of the reason women are still playing catch-up. Multicultural analysis focuses on defining your consumers differences in addition to what they have in common. Clicking on the following button will update the content below. Forty-three percent of MLS fans are women, and 59 percent of professional soccer fans are under the age of 45. By comparison, NFL teams, playing in a league with the highest ratings in US sports, can earn billions on television deals and licensing combined. These can be related to religion, culture, a specific socio-economic level, or other social groups such as professional athletes, college graduates, or environmental activists. While none of the 30 NBA teams have a larger share of Republican fans than Democratic fans, the Memphis Grizzlies, Dallas Mavericks, Indiana Pacers, Phoenix Suns and Utah Jazz are the closest to the center. A small camera behind the goal, like you see in hockey, gave fans yet another view of a goal. In 2017, VAR was tested in MLS and now used globally. Demographics dont make decisions for us, our overall values do, Tatum said. When your listeners, viewers, or readers see what they are interested in and need, they are open to offers. Soccers popularity among Hispanics ranked just behind MLB (58%) and was on par with college football (56%) and the NBA (55%). Each generation has its idols and fashions, which impact their taste and sense of value. Top 16 Need-to-Know Audience Demographics | Know Your Audience For example, 38% of American men and 26% of American women were interested or very interested in soccer, according to a 2019 report by Nielsen Sports Sponsorlink. Facebook Ads for Real Estate: Part 3, Audience Targeting MLS is not alone. For. Morgan is a consummate pro, committed to improving the sport and providing more opportunities for women and girls to play. As a Premium user you get access to background information and details about the release of this statistic. liability for the information given being complete or correct. Download A Brand's Guide to Gen Alpha Report, Among major U.S. sports, soccer has the most diverse fan base, with 40% being fans of color, according to a recent Morning Consult survey. All of those avenues, in addition to demographic trends, could lead to real growth. The April 1-4 survey was conducted among a representative sample of 2,208 U.S. adults, with an unweighted margin of error of plus or minus 2 percentage points. In, Morning Consult. Identifying the audience through extensive research is often difficult . In a recent study of the social media value for an average MLS team, 51% came from owned and operated team channels (Facebook, Instagram, Twitter and YouTube), while the remaining 49% came from earned exposure value, driven by MLS league office posts and additional soccer-related media handles, like 433, ESPNFC and Sports Illustrated. Learn which marketing channels are most efficient in driving traffic to you and your competitors and find out which generates the highest quality traffic using customer journey analytics from Similarweb or a similar platform. Jones comments offer a glimpse of how professional sports teams and leagues consider the demographic makeup of their fans in determining how to approach polarizing social issues. But M.L.B. Thats despite teams paying massive expansion fees to help stabilize the leagues finances. The current TV rights package with ESPN, Fox and Univision is valued at a combined $720m over eight years with the deal up for renegotiation in 2022. As of the end of 2022, Roku's active accounts had grown 16% year over year to 70 million. Our audience ranges in age from young Gen Z adults looking for low-cost entertainment to Baby Boomers who turned to TV streaming during the pandemic and never left. We are happy to help. The median age of MSNBC viewers is 68 years old. Too many teams have a male-dominated office environment, which might not have fully embraced a diverse environment by hiring, mentoring, developing and promoting women at the professional administration level. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: FIFA World Ranking: top male soccer teams 2022, FIFA World Ranking: top female soccer teams 2022, Major League Soccer (MLS) Cup winners 2021, North American sports market size 2009-2023, North America sports market size from 2009 to 2023 (in billion U.S. dollars)*, Forecast: revenue sports teams and clubs US 2008-2020, Revenue of sports teams and clubs (NAICS 711211) in United States from 2008 to 2020 (in million U.S. dollars), Average player salary in the sports industry by league 2019/20, Average annual player salary in the sports industry in 2019/20, by league (in million U.S. dollars), Major League Soccer championship titles as of 2021, by team, Interest level in Major League Soccer in the U.S. 2022, by age, Level of interest in Major League Soccer in the United States as of May 2022, by age, MLS level of interest in the U.S. 2022, by gender, Level of interest in Major League Soccer in the United States as of May 2022, by gender, Participants in team sports in the U.S. 2013-2021, Share of people who take part in team sports in the United States from 2013 to 2021, Share of participants in regular kids' team sports in the U.S. 2020, Share of children aged 6 to 12 who play a team sport regularly in the United States from 2011 to 2020, Share of Canadian MLS fans in 2021, by team, Share of fans of Major League Soccer (MLS) in Canada as of January 2021, by team, Most valuable Major League Soccer (MLS) teams in 2023 (in million U.S. dollars), Major League Soccer (MLS) teams with the highest annual revenue in 2022 (in million U.S. dollars), Average attendance of major soccer leagues around the world 2021/22, Major soccer leagues worldwide ranked by average per game attendance in 2021/22, Leading MLS clubs 2023, by average attendance, Average matchday attendances of Major League Soccer (MLS) clubs in 2023, Total home attendance of Major League Soccer clubs in North America 2021, Major League Soccer teams ranked by total attendance in 2021 (in 1,000s), Average player salary in MLS by team 2022, Average player salary in Major League Soccer by team in 2022 (in thousand U.S. dollars), Leading MLS players 2022, by annual salary, Highest paid Major League Soccer (MLS) players in 2022 (in million U.S. dollars), Player expenses (payroll) of New York Red Bulls 2022, New York Red Bulls player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of New York City FC 2021, New York City FC player salaries/compensation in 2021 (in 1,000 U.S. dollars), Player expenses (payroll) of D.C. 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United player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of LA Galaxy (MLS) 2022, LA Galaxy player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Houston Dynamo 2022, Houston Dynamo player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of New England Revolution 2022, New England Revolution player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Orlando City SC 2022, Orlando City SC player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Philadelphia Union 2022, Philadelphia Union player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Sporting Kansas City 2022, Sporting Kansas City player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Portland Timbers 2022, Portland Timbers player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Montreal Impact 2022, Montreal Impact player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Chicago Fire 2022, Chicago Fire player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Columbus Crew SC 2022, Columbus Crew SC player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Real Salt Lake 2022, Real Salt Lake player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Vancouver Whitecaps FC 2022, Vancouver Whitecaps FC player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Toronto FC 2022, Toronto FC player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of San Jose Earthquakes 2022, San Jose Earthquakes player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Colorado Rapids 2022, Colorado Rapids player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Seattle Sounders FC 2022, Seattle Sounders FC player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of FC Dallas 2022, FC Dallas player salaries/compensation in 2022 (in 1,000 U.S. dollars). The mid-season tournament, designed to keep the league rolling during the Covid-19 pandemic, was by its very nature a TV product right down to its hosting at the ESPN Wide World of Sports complex in Orlando, Florida. The average TV audience for the tournament charted at 226,000 per game (not counting streaming and Spanish-language viewership), a figure lower than the leagues average TV audience for the 2019 season as a whole (260,000). According to ESPN, MLS games on ESPN and ESPN2 have delivered an average audience of 312,000 viewers (227,000 household impressions), compared to 235,000 viewers and 158,000 household impressions . Three NHL teams have a larger share of Republican fans than Democratic fans the Nashville Predators, Vegas Golden Knights and Dallas Stars while another five teams fans are evenly split between the two parties.

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