This article was published more than3 years ago. If he and Holy Chicken can liberate even a small portion of poultry farmers from the Chicken Mafias grip, Spurlock says, that will disrupt the status quo. Always the showman, Spurlock came to TIFF with two of the farmers highlighted in the movie, one of whom was Jonathan Buttram. National Chicken Council. But then came Spurlocks shocking announcement, which caught almost everyone involved in the movie off guard Morris and his attorneys, especially. Finally, Spurlock found Jonathan Buttram last summer, an Alabama chicken farmer who for the last decade has been trying to get the public to understand what Big Chicken has done to farmers . Those salads at Wendys have more calories than a burger, but its a salad! After one month of greasy Mc-oversizing, he proved the medical hazards of such an . But I think the goal of Holy Chicken is how do you start to at least level the playing field? MaybeSpurlockshould never work in "that town" again, but this feels like an important work that doesn't deserve to be scrapped entirely. "At the end of the day I do want to give you spinach, but I want it to taste like cotton candy and the more cotton candy-flavoured spinach I can give you the more you're going to eat.". Both men were with Spurlock at TIFF, were introduced on stage at the world premiere, and did press with Spurlock the days that followed. The search leads him to a San Francisco firm called CCD Innovation. at its world premiere at the Toronto Film Festival in September. There's also frustration from some who feel that the people who risked everything to go on camera for Spurlock have now been abandoned. Talking to farmers, he uncovers a reward system they consider rigged, one they complain makes them "indentured servants" to Big Chicken. Farmer Jonathan Buttram serves as Spurlock's window into the chicken industry in the documentary. People can watch it and weigh the merits of the film on their own terms, it deserves that.. Super Size Me 2: Holy Chicken is filmmaker Morgan Spurlock's sequel to his critically acclaimed original first film Super Size Film where he examined and consumed McDonald's for thirty days which resulted in negative effects to his mind and body, but this time around he's all about the chicken. His farm-to-table restaurant, Holy Chicken, is also the namesake of his latest film, Super Size Me 2: Holy Chicken. Its a sequel to the Oscar-nominated stunt documentary that made him famous 15 years ago as the jocular redhead who ate McDonalds food exclusively for a month. Transparency, Spurlock said, is at the heart of his passion project. But the dream of releasing a documentary that was as impactful as the 2004 original faded away when three months after that successful Super Size Me 2 world premiere, and at the height of the #MeToo Movement, Spurlock sent out a tweet that read I am Part of the Problem, along with a link to a letter via TwitLonger, in which he confessed to numerous acts of sexual misconduct in his past. Theres an interesting, if too short scene where he asks for clarification from the USDA about some of these words. Spurlock has uncovered a lot about the food industry in his work as a filmmaker, but he was most surprised at how farmers like Buttram are being treated. The film was also dropped from Sundance in 2018 and Spurlock stepped away from his production . I'm grateful to Jonathan and his family for sticking by me in the process. ", First published on September 10, 2019 / 1:38 PM. ", The minute I hit send, I felt better, he said. chicken sandwich chain. He also brought a Holy Chicken! Currently, the lawsuit Morris and 19 other farmers filed in Kentucky against Tyson has been in the discovery phase since 2016, which is uncharacteristically long, according to Morris attorneys. This is the emotional heart of the documentary and the abuse Jonathan experiences at the hands of people that should be helping him. Holy Chicken, both the film and the franchise, aim to debunk the chicken industrys corporate mythology, breaking down what Spurlock says are misleading phrases like natural, artisan and free range., Spurlock said there are places that do actually raise chickens in the free-range environment people imagine: There are places where the chickens do actually get to go outside, but they're so few and far between of what is truly representative of the industry it's crazy.. The movie became a must-see, grossing over $20 million at the box office worldwide (on a $65,000 budget). "I think the restaurant does a great job of doing that and kind of ripping the Band-Aid off the misleading terms and fractured landscape that we couch our food system in," he said. He said a franchise company has offered to open his restaurants across the country, but no deal has been made yet. People love these and other items despite knowing that theyre not good for them. If Im going [to] truly represent myself as someone who has built a career on finding the truth, then its time for me to be truthful as well, Spurlock wrote. "It's not about return for the shareholders. 15 years later, Morgan Spurlock is trying his hand at chicken with a new movie called Super Size Me 2 -Holy Chicken. Read his answers to our Movie Love Questionnairehere. Jonathan and Zach Buttram, a father and son farming duo, serve as Spurlocks window into the chicken industry in the documentary. But that hasnt stopped Morris from single-handedly trying to get the movie out to the public. In Super Size Me 2, Spurlock shows its popularity with incredible clarity as he navigates not just the growing process of the chickens, but also the marketing muscle behind making the chicken sandwich so popular. In the U.S, the overwhelming majority of chickens are factory farmed and bred to be twice the size of those grown in the 1950's. Not only do "Big Chicken" (Tyson, Pilgrim's Pride, Sanderson Farms, Perdue Foods and Koch Foods) make other conglomerateslook extremely benevolent by comparison, but they also allegedly punish farmers who complain about their ruthless practices. may skip that menu item once they learn about the cruelty and dishonesty used to make it. "Family farm, mom and pop operations will not be in existence probably in five more years because of this if this goes through," said chicken farmer Jonathan Buttram. And it was an incredibly selfless action that I took to do that because the ripple effect of what happened affected so many people.. Hes back on the food chain gang here, as the title Super Size Me 2: Holy Chicken indicates. The film keeps a brisk pace from beginning to end, with only a slight lull as Spurlock detours into a series of interviews concerning a . ", "For me there was a moment of kind of realization -- as somebody who is a truth teller and somebody who has made it a point of trying to do what's right -- of recognizing that I could do better in my own life. Jonathan tells his local TV station why he's suing USDA: "If we're being mistreated by the chicken company or packers we can't sue them. Spurlock ventures into a lab with food scientists and chefs to concoct the highlight of his menu: a Grilled Crispy Chicken sandwich. 1h 33m. They were so excited it was coming out. The movie is playing in New York now and comes out on demand September 13. Nobody came forward to pressure me. We want to give you permission to laugh in the places where it's really hard to laugh," he said. Two years later, Spurlock is looking for professional redemption. The national flock is as healthy as its ever been. Buttram Farms in Alabama raised the chicken served at the restaurant. OPINION:#MeToo hasaffected audiences for Woody Allen's Wonder Wheel and Matt Damon's Downsizing, tainted movies like The Disaster Artist and Baby Driver and forced Ridley Scott into extreme measures byre-casting of Kevin Spacey withChristopher Plummer. "For years we talked about making a sequel to Super Size me and what would that be," said Spurlock in an interview with CBS Local's DJ Sixsmith. The full statement from the National Chicken Council can be found at the end of this story. Thats why I think that with Morgan and to get this word outwe want to try to give people a healthy alternative.. Morgan also brought along two farmers to the interview, Jonathan and Zack Buttram, who spoke of their devastating personal experiences, and how they were caught up in a . Morgan Spurlock is about to launch his latest venture luring customers in with his version of the perfect chicken sandwich at his pop-up restaurant Holy Chicken. Super Size Me 2: Holy Chickenwas the main loserafterthe director's self-revelations in December, where he told fans he was accused of rape at college, settled a harassment claim and been unfaithful to "every wife and girlfriend" he has had. Such a suit would surely have the support of more consumers had Holy Chicken survived the backlash against Spurlock. Alabama chicken farmer Jonathan Buttram is one of many who missed out on some much-needed publicity for their plight by the demise of Super Size Me 2: Holy Chicken! Super Size Me 2: Holy Chicken! takes 93. I interviewed Morgan recently, and he discussed the chicken and public relations industries, and the effect of Big Agra on family farmers . at a farmer named Jonathan Buttram and his son Zack. The . It was poised to start a really important conversation around what we eat and expanded the conversation from Super Size Me 1. In "Super Me 2: Holy Chicken", Morgan Spurlock explores the fast-food industry's claims that fast food is both healthy and organic by opening his own restaurant. . Stay up to date with what you want to know. But when Spurlock sent out his confession, that hope to educate the public was lost. Theres also a "man on the street" interview showing how confused people actually are about these monikers. Days later, YouTube announced it would not release Super Size Me 2 and Spurlock stepped down as head of his production company, Warrior Poets. Days later, YouTube announced it would not release " Super Size Me 2 " and Spurlock stepped down as head of his production company, Warrior Poets. A wall displays such phrases as all natural and local along with a block of text beginning with, Not sure what all these words actually mean? And this was in the middle of the kind of #MeToo explosion, where I just started kind of taking stock in my life., In his post, Spurlock detailed a list of examples, writing, I have been unfaithful to every wife and girlfriend I have ever had.. But its been his off-screen life choices that recently left his career (and Super Size Me 2, for a time) in limbo. "We wont comment on pending litigation," Tyson spokesman Worth Sparkman told Business Insider. When you purchase a ticket for an independently reviewed film through our site . Sept. 5, 2019. The film calls the industry Big Chicken and they control the distribution of live product for farms. In 2017, amid a wave of Me Too revelations elsewhere in the entertainment industry, Spurlock proactively admitted to bad behavior in his past, including a sexual harassment case that he had settled eight years earlier with a former assistant. Bettering himself and making amends doesnt have to happen in the public eye, he says, so he resigned from his production company and stepped out of the spotlight. Fact-checking Eating Animals: What the film gets right and wrong. was supposed to be released a few years ago, but it was put on the shelf after Spurlock admitted to inappropriate sexual misconduct in 2017. Words like organic, crispy, homestyle, free-range and other adjectives designed to trigger a response in the consumer. "Super Size Me 2: Holy Chicken!" I mean, these are people that I put out of work a week before Christmas who had kids, who had families, who suddenly were like, What happened? he said. The movie could still be sitting on a shelf and the farmers deserve this more than anyone. Directed by Morgan Spurlock. In order to achieve his goal of creating a chicken joint that explains to people exactly what food theyre getting and the side of marketing manipulation that comes with it, Spurlock must first obtain some chickens and a farm where he can raise them. Every TV show, every movie project, everything that we were working on [The] film went back on a shelf.. I'd far rather the current purge resulted in Hollywood stopping making borderline-misogynistic claptrap like Better Watch Out, which fortunately Kiwi viewers gave a wide berth too back in December. Buttram provided Spurlock with the chickens for his Holy Chicken . All three men told Business Insider that Spurlock never contacted them before or after his tweet. Scene from "Super Size Me 2: Holy Chicken! Jonathan Buttram is a farmer from Alabama who says he provided the chickens used at the restaurant, which . Last Name 1 Name Professor Name Subject Date Response "Super-Size Me 2: Holy Chicken!" To study the status of the fast-food industry since then, partly because Spurlock ate at the Golden Arch for a month during the 2004 breakthrough. Top editors give you the stories you want delivered right to your inbox each weekday. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. They are basically trapped inside these companies with the debt these companies throw on them. He wants to see if the site would be interested in selling the movie to him. Beyond that, theres a nagging aura of meh encircling the proceedings. Fried is kind of gone from the fast food vernacular; everything is crispy because it doesn't sound bad for you., Im going to give you what you need and what you want is a delicious grilled crispy chicken sandwich, he said. 'Super Size Me 2: Holy Chicken!' is an excellent and necessary expose on the Big Chicken industry - it's a showcase of how unnatural the whole value chain of the chicken industry is, how the chickens are treated unnaturally to make them grow fast, the unfair treatment of the farmers and the clever use of marketing tricks to give a false . There was nothing physical to it, he said of the settlement. If I hadnt known that, the timing of this films release would have seemed a bit too perfect. Where you know I'm contacting them, I'm sitting down with them, I'm talking to them.. "I set out ten years ago with a cause to help the consumer because all of them have been deceived," Buttram told Business Insider the day after the TIFF premiere, sitting beside Spurlock and Morris. I'm going to keep on going for the animals sake and for the humans sake. For us it's about putting out a message of change and empowerment. It's about return for the consumers. We have a forum, in the form of New Zealand's Documentary Edge Festival, to right the wrong poured on Morgan Spurlock's latest doco, seeminglyconsigned to the "unlikely if it'll ever get a release" bin. Spurlock discovered they could in his sequel Super Size Me 2: Holy Chicken! But as the vet hired to do an onscreen autopsy tells us, this is normal and the birds are not harmful to eat.. He has kept his promises and will continue to fight for them. The most shocking thing Spurlock said he learned about the . Morgan Spurlock talks Super Size Me 2: Holy Chicken! Directed by Morgan Spurlock. "Super Size Me 2: Holy Chicken! Various smalltown US newspapers reported either side of Christmas that he and others have filed a lawsuit against the US Department of Agriculture aimed at preventing them from removing what little protection they have against Big Chicken. Farmers have to pay to buy land and build chicken houses and are then subjected to a "tournament system" that arbitrarily ranks them against their neighbours to see who can grow the fattest chicken for the least amount of money even when one farmer might have been given stale feed or sick hatchlings by the company. You know, green makes you think of natural, fresh vegetables, to the words that we use crispy being a perfect example. More than just savvier customers are at stake: Many chicken farmers who feel abused by the current system are hoping Spurlock can make a viable business that can employ independent growers. Charles Morris, a Kentucky based chicken farmer who is currently engaged in a multi-million-dollar lawsuit against Tyson Foods. Speaking at the premiere, Buttram detailed the toll these draconian and punitive practices had on his fellow farmers. He also described a sexual encounter which led to an allegation of date rape when he was in college. Hot pants Again there was nothing physical to it, but itverbally crossed the line it was demeaning.. Then come down to 18 West 23rd Street, NYC and try the crispy grilled chicken sandwich everyone is talking about! how Big Chicken punishes a farmer who rents him a "grow out" house to start his enterprise, what maladies hit chickens forced to grow to many times the size they used to grow in a fraction of the time. / CBS New York. Super Size Me 2: Holy Chicken! The biggest surprise about Super Size Me 2: Holy Chicken!, a feature-length follow-up to Morgan Spurlock's hit 2004 fast-food documentary, is that it was ever released in the first place.. "I wanted to be able to lean into the serious moments. Rated PG-13 for language, themes, a poultry autopsy. Morgan Spurlock's Super Size Me 2: Holy Chicken! What hes done is instrumental in helping us.. No, said the guy. Im happy that Im being able to get the word out and let people know whats happening to the farmers and the animals -- the chickens out there, he said. Assisting Spurlock is farmer Jonathan Buttram, who rents a building to Morganic Farms and, along with his son, helps tend to the chickens. "There was some time back in 2008 or 2009 where I was thinking about trying to unionize a McDonald's or a fast food restaurant, which would've been awesome. Few Kiwis bothered to go see the repugnant Better Watch Out in cinemas, perhaps sending a message to Hollywood that those kinds of movies are wanted no more. It wasn't a journey that I thought I'd be on, Spurlock said. Butler said he learned about it from another farmer hes representing. He and his family have been punished financially for revealing the industry's secrets to Spurlock. When they sit down there [and it's] wet and there's methane and ammonia coming up and it burns their breast, burns their paws and they have a hard time getting the food and water, he said. Super Size Me 2: Holy Chicken! Related news. They're eating their own feces and these chickens have to have a place to sit down and rest. Jonathan and Connie Buttram Albertville, Alabama In spite of having 60 years combined experience as contract poultry growers, Jonathan and Connie saw their contracts ripped away when they spoke out about the grave injustices against farmers dished out by the poultry processors. The National Chicken Council, which represents the U.S.'s largest chicken production companies, told ABC that Spurlocks project is clearly told in a story intended for entertainment and not based on facts. It called the film an unfortunate and one-sided hit piece on an industry that provides Americans with the healthiest, most sustainable, affordable, and responsibly raised protein in the market." With "Super Size Me 2: Holy Chicken! in which he chronicles his own launch into fast food and agribusiness poultry farming. Though Super Size Me 2 wouldnt have been able to speed up the wheels of justice, many involved in the suit believe at the very least Super Size Me 2 would have put a huge spotlight on the issue. With the end credits rolling on the big screen behind him, Morgan Spurlock took the stage after the world premiere of Super Size Me 2: Holy Chicken! during the Toronto International Film Festival last September, and flashed his patented wide smile as he took in the loud applause from the audience. Spurlock said it has been a long journey of making amends. chicken sandwich "chain." He also brought a Holy Chicken ! 24/7 coverage of breaking news and live events. Jonathan and Zach Buttram, a father and son farming duo, serve as Spurlock's window into the chicken industry in the documentary. On Demand opening on September 13th. Almost immediately, the docowas pulled from the recentSundanceFilm Festival, dropped byYouTube Red and will now most likely never be released for general consumption. And I say, 'Well, the marketing sure has,"' he said. And Sandwich, the official mascot of Holy Chicken! Now, 15 years later, Morgan Spurlock is trying his hand at chicken with a new movie called Super Size Me 2 -Holy Chicken. Since then, he's seen an explosion in restaurants stressing freshness, artisanal methods, farm-to-table goodness and ethically sourced ingredients. And it was in one of those moments where I had to. Fox calls Parkinson's disease 'the gift that keeps on taking' in candid new interview, Connor McDavid, Rick Mercer, 'Degrassi' among inductees to Canada's Walk of Fame, Aerosmith farewell tour starts in September, includes Toronto and Montreal stops, Grab your fancy duds for Met Gala mania with Karl Lagerfeld, Tim Bachman, a founding member of BTO, dies, 'MasterChef Australia' judge Jock Zonfrillo dies on eve of new series, age 46, Dramatic rescue on Lake Huron in Ont. It was going to come out in theaters in April 2018 but then once I said what I said, everything just collapsed. While NCC did not participate in the films production, we can say that were proud of how U.S. chicken is produced. From top to bottom, left to right: Jonathan Buttram,Al Davis, Connie Buttram, Mike Weaver, Steve Etka (CCAR), Chris Petersen, Tyler Whitley (RAFI-USA), Vaughn Meyer, Rudy Howell, Carlton Sanders, Candace Spencer (NSAC), Edna Rodriguez (RAFI-USA), Janie Hynson (RAFI-USA), Pat Howell, Craig Watts, Emily Miller (NSAC), and Ruger Brumbeloe. ", Use of this Website assumes acceptance of Terms & Conditions and Privacy Policy | Accessibility, Published Monday, September 16, 2019 12:27PM EDT, 'Super Size Me' sequel pulled from festival after director's sexual misconduct confession, Spurlock on sexual harassment: 'I am part of the problem', Michael J. Food is an experience, says Darby Hughes, one of the strategist talking heads interviewed on camera. . Turn winter carrots and oranges into a fresh spring salad, Pasta primavera is primed for its comeback tour, This clam toast is a shortcut to the classic New Haven pizza. Charles Morris, a Kentucky-based chicken farmer, who is engaged in a multi-million-dollar lawsuit against Tyson Foods, will also make an appearance along with Sandwich the official mascot of Holy Chicken. They know theyre being deluded, yet they dont seem to care. He calls his agricultural experiment Morganic Farms. We learn that, like everything else in the good ol USA, the chicken industry is a large corporate entity with powerful lobbyists protecting their interests. (CBS Local)--15 years after stuffing his face with McDonald's food for 30 straight days, filmmaker Morgan Spurlock is back with a brand new documentary. He warns consumers may have to pay a little bit more to support independent farmers and chains that pay a living wage. Buttram is the heart of "Super Size Me 2," a guy locked into a contract with Big Chicken who'll pay the price for helping the filmmakers. Super Size Me 2: Holy Chicken! Turn on desktop notifications for breaking stories about interest? NEW YORK, Sept. 11, 2019 /PRNewswire/ -- Celebrating today's opening of his latest exploration of the food industry, Super Size Me 2: Holy Chicken!, Morgan Spurlock's honest and fully transparent fast casual restaurant is now opening to the public! PG-13. leaves locals concerned. During the pop up, Holy Chicken will be serving free range, hormone free & antibiotic free chicken raised by Coleman Natural, a former independent chicken grower that was purchased by Purdue Farms in 2011, one of the five companies that controls 99% of the chicken we eat! The documentarys main target is the multibillion-dollar chicken industrys big five megacompanies the Chicken Mafia, as Buttram calls them. When you watch Morgan Spurlock tell people he wants to open a fast-food joint, you see skeptical looks and stunned laughs in response. Morgan Spurlock teamed up with Jonathan Buttram, a chicken farmer in . Suggest an edit or add missing content. Additional information about how farmers are paid is readily available on our website.". Now that the waters have calmed I hope they would go ahead and move forward with showing the movie to the public., Business Insider contacted YouTube about the release status of Super Size Me 2 and a spokeswoman sent the same statement it made in December following Spurlocks tweet: We feel for all the women impacted by the statements made by Morgan Spurlock. Before the festival ended, Spurlock scored a deal with YouTube Red, reported to be around $3.5 million, that included not just a streaming deal but also a theatrical release. We all are. This unnaturally rapid growth leads to some rather horrific health consequences for some of the birds of Morganic Farmstheir bones break and several suddenly go into cardiac arrest and die. The council also said 95% of farmers that it works with choose to renew their contracts year after year. Spurlock brings his disarming humor to uncover the truths and lies behind this multibillion-dollar industry. The news lady interviewed a guy whod just pulled some crab cages out of the Bay. Guests at the pop-up include Jonathan and Zack Buttram, two Alabama chicken farmers, who appear in the film. Credits: Directed by Morgan Spurlock. Buttram said rollback of the Grain . But it's also one of those moments as a manic depressive, you don't think about the results of your actions in those moments. Viewers watch as the filmmaker goes to Alabama to learn about raising chicks and follow the process all the way until he opens his own chicken restaurant in central Ohio, the nation's test-market capital. Spurlock is once again up to his muckraking high jinks, delivering the scoop from within the very structures of American fast-food mongering and corporate agribusiness that he seeks to critique. "Right now, our best bet is for people to go and support 'Holy Chicken' because if it gets off and gets up and running we're looking at a nationwide chain," said his son, Zack Buttram. Stephanie Ruhle is joined by a farmer who took action and sued the Trump administration, Jonathan Buttram, and "Super Size Me 2: Holy Chicken!" filmmaker, Morgan Spurlock to discuss. When I got the idea for this, I thought what would it look like to open my fast food restaurant.". It's one of the things I'm continuing to try and move forward as best you can.. In 2004, when Spurlock, then an unknown filmmaker, released Super Size Me in which he went on a McDonalds only diet for one month he had no idea the ramifications it would cause in the fast-food industry. The filmmaker and farmer discuss the new documentary and explain what New Yorkers can expect when the Holy Chicken! I take calls, as matter of fact, two calls in the last couple of weeks of farmers, [saying] I'm at the end of my rope. That means suicide. He runs the blogs Big Media Vandalism and Tales of Odienary Madness. We had sold the sequel to the film out of the Toronto Film Festival to YouTube for $3.5 million, he said. They get around all sorts of regulations in the exact same way . Like the farmers in the movie, practically everyone involved was not told that Spurlock was going to release his confession and since have been left wondering if the movie will ever see the light of day. Contribute to this page. Learn more about contributing; Edit page. While much of thisSuper Size Mefollow-up focuses on the new tricks fast-food companies use to persuade us to buy their products (mainly around the use of language),Spurlock'squest to open his own chicken restaurant was it is most powerful when detailing the injustices faced by third-generation Alabama chicken farmers like JonathanButtram, who helpedSpurlockraise his flock. After all, when it comes to fast food, chicken is the latest rage. You know who you are, and Im surprised youve gotten this far in this review. A news investigation discovered that Newark Bay was so contaminated that anything swimming in it was carcinogenic. I would say things to someone that was my assistant that were, you know, sexually offensive. One percent to 2 percent, 2 percent to 3 percent just that small movement is a huge movement, he told The Post. One of them was cop who was threatening to commit suicide and murder. I never thought I'd be in a kitchen making, like, my own fried chicken sandwiches crispy chicken sandwich[es], he told Nightline., The project appears to be a complete reversal for the documentary filmmaker, who 15 years ago talked about making himself sick eating only McDonald's food for an entire month, as chronicled in the Oscar-nominated film Super Size Me.. This is not about Morgan Spurlock, this is about the industry and us farmers and how were being treated.. Farmer Jonathan Buttram serves as Spurlock's window into the .
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