nascar viewership by year

The fact that were as bullish as we are about our positioning in 2022 going into 2023, that is real. The back-to-back increases coincide with the return of Chase Elliott from injury (though it should be noted that the first of those gains at Martinsville last week can be attributed to a shift from Saturday night a year ago to Sunday afternoon). With all the different metrics used to measure a sport these days however, it can be complicated. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. This seasons playoffs increased for the first time and now sits as the best viewership since the 2019 season. And, obviously, the network window is increasing as well. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. More than half (11 of 20) of the race windows saw year-over-year viewership gains 2020, including six consecutive races from Michigan (Aug. 22) to Las Vegas (Sept. 26); data than referenced in the text. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. NBC was up from an advertising perspective; it has been years since that has been the case. NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. Sundays NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). Clicking on the following button will update the content below. We are one of the properties that are really, really working for them. This. Now, in large numbers, races and games are being watched on cell phones, computers and other mobile devices. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. NASCAR TV Ratings: March 2022 (Phoenix Raceway) - Racing News The advent of streaming services has further changed how sports are presented to viewers. This years Auto Club 500 averaged 4.32 million in that post-Daytona slot. They have their favorites in terms of who they like or who they do not like in the booth. I think race lengths is one of those topics that we do discuss internally and well take a hard look at that just like we do everything. or Disney plus; there's more competition for those eyeballs then there's ever been. "Average Viewership of The Nascar Cup Series in The United States from 2014 to 2022 (in Million Viewers). [Online]. I think that an answer that I would give you today in 2021 probably isnt going to hold up in terms of where the world is in 2023. Note: This interview has been edited for clarity. As a Premium user you get access to background information and details about the release of this statistic. The original 4.68m from last year seems reasonable, dropping it down to 4.34m and saying the 2023 race increased by +200,000 just isnt realistic at all. Prior to 2019 ratings are also across NBC and NBCSN. But even with that decline, if you look at any other Tier 1 sports property any property essentially thats over 100,000 viewers or so on an average minute basis, and those are the properties that tend to have really lucrative rights deals for any property that has completed their regular season, we performed better than any one of those other properties from 2018 to 2021. Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Immediate access to statistics, forecasts & reports, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports. Lets take a look at the data more closely. The 2022 NASCAR season concluded at Phoenix Raceway when Joey Logano was crowned as the sports second active two-time champion at the top level. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, according to Nielsen and digital data from Adobe Analytics,. As usual, it ranked much further down in the young adult demographics, placing eighth in 18-49 behind Kings-Warriors and six additional NBA playoff games. Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. Opinions expressed by Forbes Contributors are their own. How critical is it for NASCAR to have a good 2022 in terms of viewership as you look ahead to negotiating the next TV contract? Published by Statista Research Department , Dec 8, 2022. NASCAR at Dover spring 2023: Start time, TV, streaming, lineup for And I feel like were peaking at the right time, for sure. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million. Read more So if you look at where we were in 2021 from a viewership perspective, where were going to net out versus 2019, were actually flat from a viewership perspective if you take out the Daytona 500. Is NASCAR Bailing on Budweiser Over the Recent Bud Light Controversy? Bristol Dirt, another tentpole event that we expected big things from in 2021 and expect big things in 2022, was also rain-impacted and pushed to Monday afternoon for a 4 p.m. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. Comparing those championship viewer numbers with NASCAR's biggest race of the year and it's even more troubling. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. The next evolution in viewing habits is streaming. I love the sport and breaks my heart to watch it spiral downward .. NASCAR is no exception. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. It is and it will be a balancing act for us in the industry in 2023 to get that distribution mix right because were not going to have all of our races on broadcast, were not going to have all of our races on over the top platforms, we will be somewhere in between. There are also financial tradeoffs to that as well. I think thats some pretty solid footing.. Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. You will find all of your NASCAR ratings coverage at Sportsnaut. Upon further review, however, the country's most popular racing series has a reason to be concerned. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. The NFL is going to have a game exclusively on Amazon; IndyCar is going to have a race exclusively on Peacock. Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. I dont think that commentary on a broadcast booth or a studio show is something that is unique to NASCAR. Viewership for the 2019 Phoenix race was 22% lower than in 2018. Without this postponement, NASCAR's average viewership is up 3% in 2020. Nielsen is still a big part of the media landscape. At the start of the 21st Century NASCAR TV ratings meant everything. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races, Head Updates Key Gravity And Radical Rackets, Shoes In Early 2023, Daescu Dominates In Doubles At The Association Of Pickleball Professionals Sacramento Open, Mike Tyson Wants WWE Match With Logan Paul, Talks UFC-WWE And Launch Of Tyson Pro, Several Lengthy Playoff Runs Raised The Bar Very High For Tampa Bay Lightning, Chicago White Sox Are Plunging Toward Their Worst-Case Scenario, Ten Teams That Should Consider Signing Former World Series MVP Madison Bumgarner, With Induction Weekend Coming, Baseball Hall Of Fames Official Tour Operator Opens Doors For Travelers, Here Are The Sixers Options At Center Against The Celtics Until Joel Embiid Returns. He is a veteran sports reporter, having covered the NBA, NFL, Major League Baseball, college basketball, college football, NASCAR, IndyCar and sports business for several outlets. There is a lot of tradition in these race lengths. NASCAR - Statistics & Facts | Statista NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. Fair to say midweek races are probably an idea thats come and gone? Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. I probably would have been in a different position if the rights deal came up in 2018. Motor Speedway. NASCAR coming to terms with new reality - Washington Times (Busch would have still won.). Kyle Buschs win, which peaked with 5.85 million viewers, was the second-straight NASCAR race to increase year-over-year after the first eight declined. I wouldnt trade anything that happened with Bubba Wallace winning at Talladega for the world, but that race ran on Monday afternoon on NBCSN versus on NBC on Sunday, which is always one of our higher-performing races. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. Kyle Busch, NASCARs black hat, won his second title. I feel like the season running from February to November is probably the right length of season for us, but its probably too early to tell if there could be any other changes going into the next rights cycle. Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. Nascar Cup and Xfinity Series Deliver Viewership Gains Across Nbc Veteran NASCAR Broadcaster Sounds Alarm Bells on 'Troubling Decline' in Hopefully, this represents the start of a turnaround for NASCAR after a rough start. There are a number of soccer properties out there that are shifting to direct consumer; we will not have an all-out shift to direct consumer. I can save this sport . Herbst spoke with The Athletic before the Cup Series championship finale at Phoenix Raceway about a number of topics: ratings, NASCARs relationship with Fox Sports and NBC Sports, future negotiations, whether a Cup Series race could exclusively be aired on a streaming platform, why NASCAR feels it is one of the most stable sports leagues on television and why its well-positioned to see a growth in viewership in 2022. Just based on how competitive it is for time, attention, eyeballs, cord-cutting and just the macro changes that are happening in media broadly. There can be more done to increase these playoff numbers too. NASCAR had its best season of overall viewership (114.231 million average viewers) since the 2018 season (120.454 million average viewers), according to the exact numbers released by Show Buzz Daily every week. So if we were going to have a partnership with a company the likes of the Fox Corporation or NBC Universal, there needed to be a significant allocation of our races that went to cable to have a network partner as powerful and blue chip in nature as each one of those. NASCAR intends to continue the charter system beyond 2024, NASCAR could possibly race internationally as early as 2024. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. According to SMW, the Cup Series finale from Phoenix averaged a 1.95 rating/3.21 million viewers on NBC, up 4 percent in ratings and 5 percent in viewership from last year (1.9, 3.06 million), when it became the championship race for the first time. Brad Paisley joined the NBC Sports crew during NASCARs visit to Nashville Superspeedway. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. If you are an admin, please authenticate by logging in again. You can contact him here or on the Sports Media Watch Twitter page. Please do not hesitate to contact me. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Racing teams of NASCAR ranked by team value 2019, Average TV audience of NASCAR Cup Series 2022, Average U.S. TV audience of NASCAR races 2019, Average TV viewership of selected NASCAR events in the United States in 2019 (in million viewers), Average television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), Total television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), NASCAR average TV rating in the U.S. 2019, Average TV rating of NASCAR events in the United States in 2018 and 2019, TV rating Daytona 500 in the U.S. 2000-2022, TV ratings of Daytona 500 in the United States from 2000 to 2022, Daytona 500 TV viewers in the U.S. 2000-2022, Number of TV viewers of Daytona 500 in the United States from 2000 to 2022 (in million viewers), Average TV audience of NASCAR Cup Series finale 2019, Average viewership of the NASCAR Cup Series finale in the United States from 2015 to 2019 (in million viewers), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Share of NASCAR fans in the United States in 2016, by gender, Average age of NASCAR TV viewers in the United States in 2006 and 2016 (in years), NASCAR fans in the U.S. 2017, by ethnicity, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity and political affiliation, NASCAR fan opinions on who sports fans are in United States in 2017, Opinions of NASCAR fans on what makes someone a sports fan United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Net favorability of NASCAR in the United States in 2018, by political affiliation, Top NASCAR purchases by fans in the United States in 2017, Leading NASCAR related purchases among NASCAR fans in the United States in 2017, Share of NASCAR fans in the United States in 2018, by city, NASCAR drivers with the most social media mentions during the playoffs in 2019, Most mentioned NASCAR drivers on social media during the playoffs in 2019, NASCAR racing teams ranked by revenue in 2017 (in million U.S. dollars), Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Hendrick Motorsport team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Team Penske racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Roush Fenway Racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Front Row Motorsports team 2014-2017, Front Row Motorsports team (NASCAR) revenue from 2014 to 2017 (in million U.S. dollars), Most valuable sport event brands worldwide 2019, Most valuable sports events brands worldwide in 2019 (in million U.S. dollars), Brand value of the sports event Daytona 500 from 2012 to 2017 (in million U.S. dollars)*, Most active NASCAR sponsors on Twitter 2019, Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*, NASCAR racing teams ranked by team value in 2019 (in million U.S. dollars), Value of NASCAR's Hendrick Motorsport team 2006-2020, Hendrick Motorsport team (NASCAR) team value* from 2006 to 2020 (in million U.S. dollars), Value of NASCAR's Joe Gibbs Racing team 2006-2018, Joe Gibbs Racing team (NASCAR) team value* from 2006 to 2018 (in million U.S. dollars), Value of NASCAR's Stewart-Haas Racing team 2010-2018, Stewart-Haas Racing team (NASCAR) team value* from 2010 to 2018 (in million U.S. dollars). In, Website (racingnews.co), und SportsBusiness Daily, und Sports Media Watch. (Keep in mind last years audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.). These Are The Reasons Why NASCAR Is Losing Fans - HotCars It was the most-watched event of the weekend, but down from last years which had 4.75 million viewers. Certainly, theres not a lot of sports properties that are on our scale that can tell that story. Home Motorsports NASCAR NASCAR scores increase at Talladega, LONG POND, PA - JULY 28: A general view of the NASCAR logo on the wall during the Monster Energy NASCAR Cup Series Gander Outdoors 400 on July 28, 2019 at Pocono Raceway in Long Pond, Pa. (Photo by Rich Graessle/Icon Sportswire). NASCAR will for sure be even better next year. Too many breaks in the race for me to keep watching. The NASCAR Trucks Series averaged 627,000 viewers for 23 races across FOX and FS1 in 2022, +5% from 599,000 viewers for 22 races in 2021 TV Ratings - Martinsville November 1, 2022 Adam Stern from Sports Business Journal reports that NBC earned a 1.52 rating with 2.541 million viewers for Sunday's Championship 4 cutoff race at Martinsville Speedway

Fever Candlelight Concert Dress Code, Highest Paid Fox News Anchors, Are Andy Biersack And Juliet Simms Still Married, Articles N